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09/09/2026
Attorney Well-Being Committee Meeting
09/09/2026
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09/16/2026
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09/17/2026
Power Prompting: Unlocking AI's Potentia
Writing is a pain. I don’t even want to be doing this, if we’re being honest.
And, lawyers, man – they’re drafting stuff all the time. It gets old.
So, if one of the reasons you’ve decided not to market your practice, is because you think a lot of writing is involved (like, for: blogging, whiter papers, practice guides, etc.) – I’ve got good news for you:
Legal consumers don’t like reading your writing, any more than you like writing it.
In fact, most potential legal clients are consuming audio (like podcasts) and video (like TikTok and YouTube Shorts) as aggressively, as just about everybody else.
So, it turns out that you can save time marketing your law firm, simply by converting your strategy to focus more on audio and video. Bonus: that’s probably the smarter way to do it.
If that sounds (and looks) good to you, you can get started by recording a short video on your iPhone. The more authentic, the better.
It turns out, effective law practice marketing is easier than you thought.
The more your business grows, the more specific your financial management strategies need to become. In particular, as you expand your law firm into different physical locations = opening up new offices, you can’t just dump all of your financial information into one place, because if you do that, it becomes impossible to get insight into what parts of your firm are profitable, why and how.
So, each office location needs to be measured, in a vacuum, for profitability. If you don’t do this, it’s very easy for one high-performing office location to prop up another. And, in a growing firm, each office location should be profitable, in its own right, which is partly the responsibility of that office’s manager, and partly the responsibility of the managing partner.
But, you can’t provide specific incentives, or course correct, without transparency into finances.
In addition to knowing your overall numbers, in a growing law firm, it’s important to get granular, to make the right decisions, in order to further entrench, your already successful position.
Consumers are inundated with marketing information, on a daily basis. It’s staggering how much marketing collateral reaches people in email, via texts, on social media, and on streaming and television systems – that includes advertising from law firms. The fact is that, if you can capture someone’s attention, you need to be able to do something with that.
So, it’s sort of amazing, that businesses still produce and launch content, without a call to action.
Literally everything you do, should have some kind of call to action, in place, that the consumer can act on.
-If you write a blog post, there should be a call to action, somewhere on the page, even if it’s a static button, that appears all on website pages, for scheduling a consultation.
-If you host a podcast, you should directly ask listeners for reviews and ratings.
-If you publish an advertisement of some kind, it could include the link to a landing page, specific to the subject of the advertisement.
Making the addition of a call to action on marketing collateral of all types, is a mindset change that can offer law firms a distinct pathway to increasing lead volume.
. . .
Oh, here’s a call to action! Contact us to further discuss your law firm marketing strategy.
The Westchester Bar Association offers DISCOUNTED law practice management consulting services through Red Cave Law Firm Consulting.
To access consulting services, visit this website, and start running your law firm like a business.
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