Why Starting a Law Firm Now Is Not the Worst Idea - Part 2: Marketing
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September 23, 2020
Westchester County Bar Association
Marketing, Small Business
Ultimately, human beings are adaptable animals; and so, it’s no surprise that new businesses continue to crop up, even as the coronavirus pandemic is ongoing. Perhaps surprisingly, a number of those new businesses are law firms – even as attorneys remain generally risk-averse. And, the same thing happened during the 2008-2009 recession, when lots of attorneys launched new law firms, many of which are now quite successful.
Of course, if you’re looking to launch a law firm, it still hbrelps to know what you’re doing. That’s why we’re launching this three-part series on starting a law firm, focused on the main components you need to be thinking about to build a new firm successfully. In the first place, you need the right technology; and, the good news is that you can access cloud technology at a minimum investment, which reduces your overhead substantially. Next, you need to make sure you have a marketing plan focused on the needs of modern legal consumers; in other words: can you become a rainmaker? Lastly, you need to get your financial house in order, and not just for trust accounting; you’ll want to build out revenue projections and a budget. That’s a lot to do; but, you have to start somewhere, so start here.
Learn how to build a modern law firm, and maybe this is actually your best idea ever.
Program Titles and Supporting Materials
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This program has not been submitted for credit in any jurisdiction. Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.
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Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
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